A logo is not only the letter of presentation of a company but also a symbol of the time in which it was created. Knowing the new trends in logo design is essential to choose a fresh and relevant style. And there is no better time to renew and get to know the latest fashions than the beginning of a new year.
Logo design: trends 2018
- Responsive and contextual logos
We are living an era in which the designers of logos not only have to create aesthetically pleasing designs, but they must also have a deep understanding of the different contexts in which those designs can be applied. Posters, business cards, signs, installations, advertisements, and packaging are just some examples of places where a logo may appear. In 2018, if you want to create a good logo you must be aware of the surrounding context and allow the design to adapt to it.
- Architectural inspiration
Although this style has been seen for several years, it is re-emerging in popularity in an intelligent and innovative way. The physical space has always been important to create a brand identity (think how in each store Starbucks and Apple feel the same). As we move into an increasingly digital world, designers find ways not only to capture the look of architectural landmarks but also to incorporate the concepts behind the physical manifestation of the brand through its visual interpretation.
- Humor and fun (Creating energy and environment)
Humor is something that sells as well as sex. While it has always been a staple in the design of logos, the current state of economic uncertainty could inspire people to counter negativity with more fun designs than ever before. The fun is presented in the form of bright colors, good vibes, and beautiful characters.
Metaphors are not new in the design of logos, but the increasing scope of curiosity and creative exploration in the design community has recently made them a focal point of deep creative exploration. This year we will see more reflective and intelligent concepts that give a deeper sense to the logo design Dubai.
- Experimental techniques in typography
Typography has always been subject to experimentation, from the development of new typographical forms to the modification of pre-existing typefaces using illustrative or photographic techniques. This next year we should see continuous experimentation in typography, with innovative concepts and new realizations of how pre-existing technology can be applied to this medium.
- Logos based on grids
Grids have played the role of backbone in graphic design since Josef Müller-Brockmann laid out the foundations of the theory on the subject in 1981. Grids have the power to portray logic, theory, control, and perfection. In a sense, it’s a trend that never ends, it just comes and goes in waves. Based on the designs we have seen lately, we can expect this trend to increase during this year.
- Layers, patterns, and colors
Overlays and masks are sophisticated techniques that involve the use of patterns to reveal additional content within the forms. It can often go unnoticed, but it has a lot of room for experimentation in both abstract and conceptual approaches.
- Simple typography combined with monograms
There will always be a place for the classics. Lately, we have seen a resurgence of simple and well-crafted fonts combined with monograms. Designers are perfecting their skills with classical typefaces, which mean paying attention to the basic parameters of typography for a logo: choice of typeface, kerning and spacing between the letters.
- Basic geometric shapes
Typography is not the only aspect of logo design that has been simplified. The forms of logos are now based on geometry with an attitude of “less is more”. Some advantages of this style are the versatility of the brand, the ease of reading and the instantaneous impact.