THE CHANGING ERA OF MARKETING – DIGITAL MARKETING
The Marketing of goods or services is done through an online medium and is known as digital marketing. Digital marketing has changed the era of marketing of goods. The traditional market cannot cover the large targeted audience and also it is costlier. The methods used in traditional marketing are print, broadcast, telephone, and direct mail. These all are limited to the specific area. With the development of the internet, it all changes the era of marketing. Digital marketing is one part of it. Digital marketing helps in advertising the products through digital marketing channels. Consumers have many options to buy the product or services and can compare it on different sites.
FIVE D’s of DIGITAL MARKETING ARE
- Digital Devices– digital marketers try to connect with consumers. They use various tactics to connect and attract consumers. The consumers interact through websites, mobile apps, PCs, Laptops, OR TVs, etc.
- Digital platforms– the platforms include Facebook, Twitter, Google, LinkedIn, and many more sites from where consumer see the ads.
- Digital media– the digital channels can be E-Mail marketing, Content marketing, SMS marketing, Search engines, Display marketing or Social Media marketing.
- Digital data– The digital marketer collects information about their consumers and records the information with business which is required to be protected by law.
- Digital technology– The digital marketer has to regularly update his knowledge about the latest trends in technology to keep competition with others.
BENEFITS OF DIGITAL MARKETING
- Equal Platform – It gives an equal opportunity irrespective of their size of business. The small or large business can compete with each of them and can make their brand more powerful by attracting numerous customers.
- Pocket-Friendly – Digital marketing is cost-effective as there is a need for the internet, a digital marketer who has done a proper course of digital marketing as compared to traditional marketing.
- Measurable– The digital media helps to measure the results. It tells the number of people who have viewed and open the link of the website.
- Reach– With the help of digital marketing, the businesses have grown and they have access to attract the customers from Worldwide. This has helped to create brand recognition among others.
- Go viral– The brand promoted on social media goes viral instantly. The social media has numerous users and they share the best of the product according to their taste and preferences.
- Increased sales– With the change in marketing techniques, the era of digital marketing has increased the sales and consumers have proved them loyal to the specific brand.
- Quicker publicity– The consumers react to the products by sharing or after the purchase they comment about the product which results in reaching numerous customers.
Digital Marketing Manager
The manager is responsible for all the types of marketing campaigns that advertise the company, its products, and services. The manager is responsible for creating brand awareness, brand recognition within the digital consumers as well as creating the customers loyal to them. The manager evaluates and identifies the latest technologies and it helps to measure the actual number of customers who have visited the site and how they can attract them. It helps to get better optimize marketing campaigns. The manager must not be afraid of taking the risk while trying new things and he must be confident to try new things.
The digital marketing training course in Delhi is the best course which is provided by the top institutes. The institutes provide the best knowledge about digital marketing and are provided by the top faculty with the live online classes. The timings and schedule of the course are very reliable. The course can be done online or by going to the campus physically. This type, of course, can be done by
- Students– This course will be helpful to the students especially doing MBA in marketing. The digital marketing course provides full fledge knowledge about the marketing field and they become the marketing executives in top companies.
- Business owners– The digital marketing course is helpful to the business owners also. The course helps to take the business on another level. It helps them to create a better understanding of potential customers and how the customers can be loyal to their particular brand.
- Job Seekers– These days companies want to hire an expert who can tackle all the digital media and can create brand awareness about the particular topic. If job seekers do these types of courses, they are likely to be recruited in big firms as a top executive.
The digital marketing course in Delhi NCR
It provides full fledge knowledge or in-depth knowledge about the forms of digital marketing. There are various courses available form the best institutes in Delhi NCR as well. The course duration is 4 months. Different institutes have different course duration and different fees but all provided at reasonable fees.
Digital marketing has created the trends and has increased the revenues as traditional marketing does not. Also, some of the appliances that are being used at home are modernized and also comprises of digital media. Digital marketing has changed a lot in the era of doing marketing. Digital marketing provides an equal opportunity to all. The digital marketing helps to connect seller directly to the consumer. The products can be further customized according to the needs of the customer. These days, the trending course is the digital marketing course which is done by many students, business owners provide knowledge of the marketing of products worldwide. The role of digital marketing is important in creating awareness about the product. The technology has allowed the customer to buy the products as service is available for 24 hours, 7 days a week with the help of the internet and mobile phone, Laptop, PCs, etc. It has benefitted the customers and also to the retailers as there is no need for a store or outlet in a physical place. Some have adopted digital marketing as a professional career and also the companies have adopted to recruit digital marketers.